Enthiran (Robot) Marketing Keys

Indian cinema history broken by Director Shankar coordination with sun picture October first. Sun picture created Inthiran as one of the technology movie tis works nearly three years. India famus actors act in movie Rajanikanthan, Aishwararaij, Music by A.R.Rahman  like that. So that movie created one of the mass.

Story of movie as dreamful but not true so mass as more. Published by sun picture as one of the large network in telecommunication and media so its more powerful advertisement, using different medias like webside, television, newspapers, printed materials, and many event.
Official budget Indian rupee 162 crores Indian currency. its released 2000 theatres worldwide and in 555 theatres in tamilnadu. Rajani fans created as one of the amazing movie its run more than one or two years but reality as change due to communication medias faster so internet, CDs, DVDs as early as published so its not possible.

More than one week tickets are already booked so continually  booking as stooped or to be stopped for future running., so it will be a never broken record….over Rs. 500 crore in a week.

The budgeting cost did not include Rajani's salary so he expected salary based on the profit so as one of the turning point in tamil movie history future many of hero and heroin following this methods.


Sun picture already calculated his profit share, yes before purchased enthiran sun picture calculated thire profit share as based on rajani's previous movie Sivaji and also sun picture as mass media so easy to catch the audioans.

Enthiran as profitable for flat its questionable? but enthiran so not flat due to already sale a week tickets and print also sold to theaters. Sun picture side its profitable but pending hero's salary.
Enthran movie released take more time good market condition.

1.  Salman's super hit Dabanng  runned four weeks successfuly so no direct affect.
2. Ayodhya Babar-Masjid verdict is given on Sept 24th



way of Profit gained 
  • Nearly 2250 prints are made world wide, and four shows per day, in tamilnadu some of them run five shows.
  • Indian theaters have 500 - 600 seats.
  • Per tickets 100 - 500 in india and 400 - 600 in worldwide.

so 

2250prints x4 shows x550seats x 150 = 742,500,000.00 as 74.2 crore per day so 

Cost is recover only two days.

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