My Year Book Successful Story

MY YEAR BOOK is one of the social networking website specially focus teenage groups. My year book founded by Litino. This 5th largerst social network in US with over 15 million weekly visits. Members can make new friends by creating profiles, interacting through chatter, a real-time stream, sending virtual gifts, and playing games. Games aid in breaking the barriers of communication. Since its launch myYearbook has grown to be one of the top teen sites and one of the 25 most trafficked sites in the US. Quantcast reports MyYearbook has 4.7 million monthly unique US Visitors and 5.4 million globally It is estimated by Alexa that 77% of the website's visitors are from the US, where it has a traffic rank of 390.

History

myYearbook was initially created by two high school students, David and Catherine Cook, and their older brother Geoff, duringSpring Break of 2005. Catherine persuaded Geoff, who founded EssayEdge.com and ResumeEdge.com from a dorm in 1997, to invest in their project. At the launch of the site in April 2005, Dave was a junior and Catherine was a sophomore; the project was initially activated at Montgomery High School, in suburban New Jersey where they attended. The site was created entirely by developers in India.

New business Method through Games

In 2008, myYearbook partnered with casual game developer Arkadium to bring Flash based games to the site. The games incorporate Lunch Money, the myYearbook virtual currency. Lunch Money earned playing games are used elsewhere on the site.

Money Earn ways

myYearbook includes a virtual economy through which members earn and spend "Lunch Money," the myYearbook virtual currency. Lunch Money enables the purchasing of gifts which members can send to each other. Lunch Money can also be donated by members to their favorite charity through the Causes application.

Income Generation Model

myYearbook derives its revenue from three sources - advertising, virtual-currency sales and monthly subscriptions. Advertising makes up two-thirds of its revenue, with the other sources making up the rest. It has an established sales office based in New York City and Los Angeles.

Suceess Fully Story